Advertising principles : choice, challenge, change / Bruce G. Vanden Bergh, Helen Katz.

By: Vanden Bergh, Bruce G.
Contributor(s): Katz, Helen E.
Material type: TextTextPublisher: Lincolnwood, Ill. : NTC Business Books, 1999. Description: xxii, 582 p. ill. 29 cm.ISBN: 0-8442-2990-3.
List(s) this item appears in: Книги Бізнес-школи УКУ
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Item type Current library Call number Materials specified Copy number Status Barcode
Книга Сховище дослідницьке HF5823 .V36 1999 (Browse shelf(Opens below)) I E200470CF830682128BB010D Available 3004231

Бібліогр. : c. 543-550, Index.

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