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Zumpfe, Kathleen Rathje. Advertising: instructor's manual / Kathleen Rathje Zumpfe ; William Wells, Sandra Moriarty, John Burnett . - 7th edition . - Upper Saddle River : Pearson Prentice Hall, 2006 . - [x], 451 p. ill. 28 cm. - Advertising principles and practice .
ISBN: 0-13-186527-7

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