Advertising : instructor's manual / Kathleen Rathje Zumpfe ; William Wells, Sandra Moriarty, John Burnett.
By: Zumpfe, Kathleen Rathje.
Contributor(s): Wells, William | Moriarty, Sandra Sandra Ernst | Burnett, John.
Material type:
TextSeries: Advertising principles and practice.Publisher: Upper Saddle River : Pearson Prentice Hall, 2006. Edition: 7th edition.Description: [x], 451 p. ill. 28 cm.ISBN: 0-13-186527-7.
| Item type | Current library | Call number | Materials specified | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Книга | Читальний зал 3 | HF5823 .Z86 2006 (Browse shelf(Opens below)) | I | E200470E7B80682140F0010A | Available | 3004229 |
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