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Strategic advertising campaigns

Schultz, Don E.. Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes . - 4th edition . - Lincolnwood : NTC Business Books, 1995 . - xxvi, 370 p. ill., schem. 24 cm.
К.: Бібліогр. : c. 353
ISBN: 0-8442-3015-4

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