Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes.

By: Schultz, Don E.
Contributor(s): Barnes, Beth E.
Material type: TextTextPublisher: Lincolnwood : NTC Business Books, 1995. Edition: 4th edition.Description: xxvi, 370 p. ill., schem. 24 cm.ISBN: 0-8442-3015-4.
List(s) this item appears in: Книги Бізнес-школи УКУ
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Item type Current library Call number Materials specified Copy number Status Barcode
Книга Сховище дослідницьке HF5823 .S38 1995 (Browse shelf(Opens below)) I E200470AE720682107AA010D Available 2042656

Бібліогр. : c. 353

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