Copywriting for the electronic media : a practical guide / Milan D. Meeske.

By: Meeske, Milan D.
Material type: TextTextPublisher: Belmont : Wadsworth Publishing Company, 1998. Edition: 3rd edition.Description: xvii, 295 p. ill., tab. 28 cm.ISBN: 0-534-50754-9.
List(s) this item appears in: Книги Бізнес-школи УКУ
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Бібліогр. : c. 289-290, Index

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