Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.
By: Jewler, A. Jerome.
Contributor(s): Drewniany, Bonnie L.
Material type:
TextPublisher: Belmont, CA : Wadsworth ; Thomson Learning, 2000. Edition: 7th ed.Description: xiv, 312 p. ill. 25 cm.ISBN: 0-534-55783-X.
| Item type | Current library | Call number | Materials specified | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Книга | Сховище дослідницьке | HF5825 .J49 2000 (Browse shelf(Opens below)) | I | E200470DB9E0682134D6010B | Available | 2040905 | |
| Книга | Сховище загальне | HF5825 .J49 2000 (Browse shelf(Opens below)) | I | E200470EAEB068214423010E | Available | 2042923 |
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| HF5823 .W45 2006 Advertising | HF5823 .W4517 2001 Реклама : принцыпы и практика. - Издание 3-е, исправленное и дополненное | HF5825 .C67 1993 The copy workshop workbook | HF5825 .J49 2000 Creative strategy in advertising | HF5826.5 .S57 1993 Advertising media planning | HF5828.4 .K3717 1998 Эффективная реклама : путеводитель для малого бизнеса | HF5861.857 .B59 1994 The perfect sales piece |
Бібліогр. : c. 295-299.
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