Advertising principles : choice, challenge, change / Bruce G. Vanden Bergh, Helen Katz.
By: Vanden Bergh, Bruce G.
Contributor(s): Katz, Helen E.
Material type:
TextPublisher: Lincolnwood, Ill. : NTC Business Books, 1999. Description: xxii, 582 p. ill. 29 cm.ISBN: 0-8442-2990-3.
| Item type | Current library | Call number | Materials specified | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Книга | Сховище дослідницьке | HF5823 .V36 1999 (Browse shelf(Opens below)) | I | E200470CF830682128BB010D | Available | 3004231 |
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| HF5823 .R87 2002 Kleppner’s advertising procedure | HF5823 .S38 1995 Strategic advertising campaigns | HF5823 .S38 1995 Strategic advertising campaigns | HF5823 .V36 1999 Advertising principles | HF5823 .W45 2001 Which ad pulled best? | HF5823 .W45 2006 Advertising | HF5823 .W4517 2001 Реклама : принцыпы и практика. - Издание 3-е, исправленное и дополненное |
Бібліогр. : c. 543-550, Index.
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