Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
By: Clow, Kenneth E.
Contributor(s): Baack, Donald.
Material type:
TextPublisher: Upper Saddle River : Pearson Prentice Hall, 2004. Edition: 2nd edition.Description: xxvii, 538 p. ill., tab. 28 cm.ISBN: 0-13-140546-2.Other title: Integrated advertising, promotion, and marketing communications.
| Item type | Current library | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|
| Книга | Сховище дослідницьке | HF5415.123 .C56 2004 (Browse shelf(Opens below)) | I | Available | 3004104 |
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