Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

By: Kotler, Philip.
Contributor(s): Kartajaya, Hermawan, 1947- | Setiawan, Iwan.
Material type: TextTextPublisher: Hoboken : Wiley, 2010. Description: xv, 188 p. tab., schem. 24 cm.ISBN: 978-0-470-59882-5.
List(s) this item appears in: ОП 073 Менеджмент «Бізнес-адміністрування» | Книги Бізнес-школи УКУ
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Item type Current library Call number Materials specified Copy number Status Barcode
Книга Читальний зал 3 HF5415 .K68 2010 (Browse shelf(Opens below)) I E20047154350602360DD010B Available 2045877

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