New and improved : the story of mass marketing in America / Richard S. Tedlow.
By: Tedlow, Richard S.
Material type:
TextPublisher: New York : Basic Books, Inc., Publishers, 1990. Description: xi, 481 p. ill., tab., schem. 24 cm.ISBN: 0-465-05023-9.
| Item type | Current library | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|
| Книга | Сховище дослідницьке | HF5415.1 .T43 1990 (Browse shelf(Opens below)) | I | Available | 2058486 |
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| HF5415 .S5317 2007 Прибыльный маркетинг | HF5415 .T7617 2006 Дифференцируйся или умирай! | HF5415 .T7619 2006 Маркетинговые войны | HF5415.1 .T43 1990 New and improved | HF5415.123 .B87 1998 Introduction to marketing communication | HF5415.123 .C56 2004 Integrated advertising, promotion & marketing communications | HF5415.123 .G65 1995 Public relations in the marketing mix |
Бібліогр. : c. 441-466, Index
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