Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmitt, Alex Simonson ; foreword by Tom Peters.
By: Schmitt, Bernd.
Contributor(s): Simonson, Alex | Peters, Tom [foreword ].
Material type:
TextPublisher: New York : Free Press, 1997. Description: xv, 345 p. ill. 24 cm.ISBN: 0-684-82655-0.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Книга | Читальний зал 3 | HD59.2 .S3 1997 (Browse shelf(Opens below)) | У2000019320900271670696В | Available | 345318 |
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У книзі штамп
Бібліогр. в прим. : с. 321-330, Покажчик
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