Advertising : instructor's manual / Kathleen Rathje Zumpfe ; William Wells, Sandra Moriarty, John Burnett.

By: Zumpfe, Kathleen Rathje.
Contributor(s): Wells, William, 1926- | Moriarty, Sandra Sandra Ernst | Burnett, John, 1944-.
Material type: TextTextSeries: Advertising principles and practice.Publisher: Upper Saddle River : Pearson Prentice Hall, 2006. Edition: 7th edition.Description: [x], 451 p. ill. 28 cm.ISBN: 0-13-186527-7.
List(s) this item appears in: Книги Бізнес-школи УКУ
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